MonitAR
Property monitoring and insight for location-based digital content

Protecting your property & reputation is more difficult in the digital age

Physical violations and risks to property are obvious to see, triggering immediate action to protect assets and to mitigate any trespass, financial, reputational, brand, trademark & legal risks.

Grafitti in Augmented Reality
Brand damage in Augmented Reality

With the fast growth of location based digital & Augmented Reality (AR) content, there is now a new significant risk, and potential opportunity, for property owners.

The problem is that the AR content is invisible, unless you know how and where to look digitally.

Brand damage in Augmented Reality

Millions of people are creating and experiencing “hidden” digital content on private properties every day, across some of the biggest digital brands and media franchises in the world.

This is creating new risks for property owners and corporations that need to be monitored, understood and actioned.

AR channels

MonitAR helps manage risk, uncovering digital activity on and around your property

Physical violations and risks to property are obvious to see, triggering immediate action to protect assets and to mitigate any trespass, financial, reputational, brand, trademark & legal risks. MonitAR’s unique solution gives you data and insight into the range of digital and AR content that is being placed and the people experiencing it in your area:

  • See social and user generated content, e.g. virtual graffiti, that is being created and placed on and around your buildings;
  • Understand what persistent game locations are around your property, driving potential trespass and unwanted user footfall;
  • See actual volume and demographic data of AR users on your property to determine the size of the risk and opportunity from location-based digital and AR content.

Through MonitAR, take action directly with publishers of AR games and social content to mitigate a number of potentially significant corporate risks:

  • Remove AR game locations on your property to reduce unwanted footfall and risk post Covid 19 lockdown;
  • Request removal of libelous or damaging AR content from your property;
  • Guard against trespass from AR content users;
  • Protect against litigation from Injury or potential death on your property (to date there have been 19 deaths and 61 serious injuries from Pokemon Go players alone).

MonitAR is available through a simple, cost effective subscription

 

Interactive map
  1. Create an account and register the properties that you would like to monitor
  2. Securely see and track content and usage on an interactive map via the MonitAR platform

MonitAR Interactive Map
Alerts and Templated Risk Mitigations
  1. See and receive Warning Alerts detailing new content that has been published on or near your property
  2. Click on a location pin to view the content detail
  3. Take Action - use MonitAR’s “one click” automated tools; contact the publisher and request the removal of any offending content
  4. Track the activity with an audit trail per request
MonitAR sighting details MonitAR - take action

To find out more about MonitAR...

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